Advertising design imposes increased professional requirements on its manufacturer - designer or layout designer. Still, there are many examples in the practice of advertising when the products of advertising studios did not bring benefit to the client, but real harm. On the streets of our cities there are many billboards, ugly in form and content, tasteless posters, posters, leaflets and stickers, as well as booklets, brochures, magazines and business cards.

The advertising design blog irikan.ru does not set global goals for itself, it does not try to change the entire advertising world. Everything is much easier. The authors of the blog identify the worst examples of promotional products to show how not to work. And, on the contrary, it is pleased to present the best examples of advertising - creative, most effective, successful in all respects.

This resource will be useful to anyone who wants to understand the principles of creating good advertising. Design plays a big role in this process. But in order for a worthwhile product to be born, other components are also needed. Which? We will talk about this already on the pages of the blog about advertising design irikan.ru. Welcome!

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